Divergent Marketing Services bags Outstanding Young Experiential Marketing Agency of the Year award

By Kasim Bakare

Fast growing experiential marketing agency, Divergent marketing Services, has bagged MARKETING EDGE’s Outstanding Young Experential Marketing agency award at the 2021 Brands & Advertising Awards of Excellence.

The award presentation which took place at the exquisite corporate office of the agency was witnessed by management and staff of the company amid fun, glitz and glamour. The management team of MARKETING EDGE, led by the General Editor, Mr. Tunde Animashaun presented the award to the agency on Tuesday,7th of September, 2021.
While shedding light on the clinching of the deserved award by the agency, Mr. John Ajayi, Publisher/CEO of MARKETING EDGE, Nigeria’s foremost brands, marketing and advertising magazine, had said:
“The nomination and subsequent emergence of Divergent Marketing Services as MARKETING EDGE OUTSTANDING YOUNG EXPERIENTIAL MARKETING AGENCY OF THE YEAR was a product of painstaking review and assessment of the sterling records of the agency in the experiential marketing genre of the integrated marketing communications industry in the year under review.

“The agency’s giant strides and innovative service offerings to its high profile clients stand it head over shoulder amongst its peers. Its impactful innovations in the face of daunting challenges, especially within this period very well positioned it for such recognition and celebration”.

Chief Operating Officer, Divergent marketing Services, Sola Antwi, while commenting on his agency’s feat at the awards simply, but very philosophically said: “We would like to appreciate the Marketing Edge magazine for counting our organization worthy of this award. We have definitely put in our best efforts to groom our agency as a world class events and experiential marketing business and we are poised to take on new Clients with our competitive advantage.

She added:”It is our hope that this award will cause us not to be relentless in our pursuit of excellence but push us to continuous optimal quality and service delivery to our Clients both locally and internationally. We are indeed glad about this recognition. Now we can soar”.

It would be recalled that Divergent Marketing Services is a Marketing Communications Company of specialists located in Lagos, Nigeria, and dedicated to fascinating consumers in ways that build brands with a vision to be the agency of choice for consumer experience across the length and breadth of Nigeria.

For instance, stakeholders would not forget in a hurry such campaigns handled by the agency like ; Procter & Gamble , HSM activation on different brands, engagement and brand education activities for the Gillette, Oral –B and Pampers brands across modern trade outlets in selected cities across Nigeria. The innovative agency also worked on activation of different brands of Reckitt Benckiser including New Moms Programmes for hospitals targeted at new and expectant moms, Nestle’s BSO 120k from 2019 till Date, Gas Terminaling, Brand activation for Lite Gas, and Mastercard, UEFA Champions League Final, Match Viewing in Nigeria among many other campaigns.

Indeed, it was an honour well deserved by an innovative agency with a team of young, hardworking talents in the experiential marketing space in Nigeria.


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