Dentsu Aegis acquires two agencies in Ghana
“Yes, done deal, Dentsu Aegis Network acquires premier Mediacom and Adams Media Ghana to re-assert number one position as a leading media agency network in Ghana”.
The above captivating words were the way the Managing Director of Dentsu Aegis Network, in Nigeria, Mr. Chris Emeka Okeke announced the new agency acquisition in Ghana on his private facebook two days ago.
Mediacom Ghana is an agency specializing in media buying and planning for some top brands in Accra, Ghana. Although details of this acquisition has not been fully unveiled, authoritative industry sources hinted that the new drive by Dentsu Aegis Network to embark on this acquisition is not unconnected with the global network’s intention to register itself fully and comprehensively in the African market.
The global agency network which first made a stunning incursion to the Nigerian market two years ago has no sooner than it sets up shop in the biggest African market became the toast of the industry with the hauls of new businesses.
Prior to its opening shop, the Dentsu Aegis Network global representatives had stormed the country four years ago shopping for big agencies to acquire. However, none of the top agencies approached were forth coming in acceding to the global network’s percentage equity sharing of the local business. The network actually got round the challenge when Emeka Okeke and few of his like minds decided to pull out of Media Perspective and floated Media Fuse.
The agency recorded a first in the Nigerian advertising business in the country that kicked off with foreign direct investment by selling off some of its equity to Dentsu Aegis Network and has since then continued to record phenomenal growth by wining businesses from across all market segments.
Barely ten months it opened shop, the agency won an award as the “fastest growing Agency Across Media.
Earlier this year, Dentsu Aegis Network entered into a joint venture agreement with Media Fuse, thus bringing the Nigerian company into the strong network of Dentsu Aegis Network brands in sub-Saharan African including Carat, Iprospect, Isobar, Vizeum and Posterscope all of which are now major players in Nigeria.
Media Fuse Dentsu Aegis Network is led by the urbane and cerebral Emeka Okeke, an expert on Africa’s converging media and digital landscape. He has worked extensively across the West African region, Nigeria, Ghana, Cameroon, Senegal, Cote D’Ivoire, Sierra Leone, Gambia and Liberia. He has also successfully head-hunted versatile, young and vibrant professionals to help him realize and sustain the agency’s emerging leadership of the Nigerian media market.
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