Dentsu Aegis acquires Cosin Consulting with plan to integrate it with Isobar Brazil

Dentsu Aegis Network has announced the acquisition of Cosin Consulting (Cosin & Associados Consultoria e Serviços de Informática S.A) which will join Isobar Brazil.

The combined entity will aim to aid client business transformation through brand commerce, digital serivices and technology while retaining the services of co-founders Alessandro Cosin who will take on the role of Cosin chief executive. His brother Arnaldo Cosin will assume a new advisory position.

Jean Lin, global chief executive of Isobar, said: “At Isobar, we focus on the seamless integration of transactions and experiences by managing complex and multi-channel consumer journeys; we call this Brand Commerce. In the digital economy, as points of inspiration and points of transaction come ever closer together, we’re integrating more consulting abilities into Isobar’s offering to help our clients address friction points at every consumer touchpoint. Cosin’s highly specialised experience in the consulting space perfectly positions the combined Isobar Brazil Group to scale this ambition in Brazil and Latin America.”

Abel Reis, chief executive of Dentsu Aegis Network Brazil, added: “Cosin’s expertise and reputation in designing and deploying business transformation solutions perfectly complements Isobar’s vision for designing rich, transactional branded spaces. With the addition of Cosin Consulting, Dentsu Aegis Network Brazil is able to work with clients to both redesign their business model and brand development, as well as deliver the right strategy, implementation and execution to excel in today’s omni-channel world.”

At the beginning of September, Isobar confirmed to The Drum that it was embarking on a strategic review of the business, with word that it had lowered staff numbers to around 25 at the time.

Cosin Consulting, according to DAN, comprises of around 200 experts who work with a client list that includes Kroton Educational, Itaú, GPA, AB Inbev, Walmart, Bradesco and O Boticário Group.

Dentsu Aegis Network is a global media group that specialises in Media, Digital and creative Communications services that Innovate the way brands are built. It has offices in 145 countries including Nigeria, where Emeka Okeke calls the shot as CEO.

Dentsu Aegis Network’s global network brands Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope, and Vizeum. The acquisition is not likely to have any serious implications on Dentsu Aegis’ business in Nigeria because Cosins consulting has not business interest in Nigeria.