David Wheldon Becomes World Federation of Advertiser’s President

The World Federation of Advertisers (WFA) has a new President. David Wheldon, the Managing Director, (Brand, Reputation Citizenship and Marketing) Barclays bank,

David Wheldon The World Federation of Advertisers (WFA) New President

will steer the affairs of the WFA for the next two years after being unanimously elected by his fellow federation members. He replaces Martin Riley, the former Chief Managing Officer of Pernod Ricard, who stepped down after being at the helm of affairs of WFA since 2013.

Mr.Wheldon’s appointment was made known yesterday in Marrakech, Morocco, at the Annual General Meeting (AGM) which is part of the activities to mark the WFA’s annual Global Marketer Week which is being held in Africa for the first time.

Mr Wheldon, an experienced advertising practitioner has worked in both the agency and client side of brand marketing and has occupied various senior managerial positions in notable companies such as Vodafone, where he was Global Brand Director, and Coca-Cola, where he was Vice-President of Advertising as well as full-service agencies Lowe Howard-Spink and BBDO Europe. He also ventured into working for media agencies such as Tempus. He has been working with Barclays since February 2012 where he has been in charge of the organisation’s global marketing and citizenship functions.

Addressing his colleagues after his appointment, the new WFA President said “The WFA plays a critical role in our industry in representing marketers’ interests, standing up for what’s best about marketing and helping marketers be more effective and efficient. The organization is experiencing impressive growth from corporates and local advertiser associations, proof in itself of the relevance of the organization and its work. I look forward to helping to shape and drive the WFA agenda at a time where our industry is going through unprecedented change.”