David Okeme Leads ADVAN Delegation to Marketers' Conference In Malaysia

David Okeme, President of Advertisers’ Association of Nigeria (ADVAN), will be leading a high powered six man delegation to the 2016 World Federation of Advertisers (WFA) Marketers Conference in Malaysia. The annual event is scheduled to hold from March 15 to 18, 2016 and the theme, “Connecting Brand Builders.

The Nigerian delegation will also include ADVAN 1st Vice- President Mrs. Joan Ihekwaba, Ex-officio of the Association Mr. Osamede Uwubanmwen, Executive Secretary, Mrs. Ediri Ose-Ediale and the immediate past President of ADVAN Mr. Kola Oyeyemi.

The World Federation of Advertisers (WFA) is the premier event for advertisers all over the world and provides ample opportunity for professionals to rub minds and be abreast of current events in the global industry. This year the event will take place in Malaysia in collaboration with the Malaysian Advertisers Association (MAA). This will be the first time the Global Marketer Week will be held in South East Asia.

According to the association, the Nigerian delegation will be attending the marketer’s conference in order to study best practices in Marketing Communications from around the globe, and gain current relevant business insights which will be shared with members during the ADVAN Peer-to-peer seminar in April.

The week will also include a number of side events for both public affairs and marketing professionals designed to showcase how marketers must integrate public affairs priorities into their overall marketing strategies in order to align with fast-changing consumer communities, while seeking to inspire marketers with fresh and innovative examples of great brand marketing strategies and executions across a wide range of categories, media channels and regions.

While the week’s events are designed for the global marketer, the programme will include a special focus on the opportunities to be had from this exciting region.

Global Marketer Week is celebrated in a different city each year. The 2015 event was held in Marrakech, Morocco, and previously in Sydney, Brussels, New York, Beijing, Istanbul, Sao Paulo & Rio.

ADVAN is the umbrella association for all advertisers (Corporate organisations that engage in major advertising) in Nigeria. It was established in 1992 as National Advertisers’ Association of Nigeria and in 1994 was renamed Advertisers’ Association of Nigeria (ADVAN).

ADVAN provide an organised forum for advertisers to express their views and influence developmental changes in Nigerian marketing communications scene.