Creative legend, Dan Wieden dies at 77

By Zion Rufus

Dan Weiden, a trailblazer in the global advertising industry, and co-founder of one of the world’s largest advertising agencies has died.

Aged 77, Weiden, amongst other notable feats, is renowned for crafting the iconic Nike “Just Do It” campaign slogan, which turned out to be one of the most recognizable slogans in ad history.

In a statement, Wieden + Kennedy said, ““We are heartbroken. But even more so, we are overcome with gratitude and love. Thank you Dan, for throwing the doors wide open for people to live up to their full potential. Thank you for your steadfastness, courage, faith and abiding love. Thank you for making this beautiful creative life possible. We will miss you so much.”

John Mescall, President, Global Creative Community, McCann Worldgroup said of Dan: “If you love and care about creativity in advertising, Dan Wieden was a constant presence in your life. Even if we never met him or had the great fortune to work with him, he elevated our craft and our entire profession. He set the bar insanely high. He kept the dream alive. And he made all of us better. We will miss him.”

Built alongside David Kennedy(1939-2021), Wieden+Kennedy which started out in Portland, Oregon and expanded globally, is recognized as one of the most successful ad agencies in the world.

Wieden and David Kennedy were listed as number 22 on the Advertising Age 100 ad people of the 20th century. He was named one of America’s 25 most intriguing entrepreneurs by Inc. Wieden has been Oregon’s Professional of the Year, Oregon’s Entrepreneur of the Year, one of the world’s 50 CyberElite by Time magazine, and one of 32 members of the One Club Creative Hall of Fame.



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