Coca-Cola flags off EPL National Consumer Promotion
Carbonated soft drinks industry giant, Coca‑Cola has rolled out a mouthwatering promotion through which the brand aims to reward football lovers and consumers alike in the Nigerian market.
The EPL national consumer promotion seeks to reward EPL fans with 400 million naira instant cash prize in what is seen possibly as the biggest industry reward scheme targeted at football fans in the country.
The promotion, tagged “Under-The-Crown” promo, was flagged off on Sunday, March 1st, 2020 and would reward lucky consumers with an all-expense paid trip to watch a live EPL game and also visit iconic locations in the United Kingdom.
The promo also provides an opportunity for millions of Nigerian consumers to get a slice of the 400 million naira instant cash prizes.
To participate in the promo, consumers are required to simply purchase and enjoy a promotional bottle of Coke Classic or Coke Zero, look under the crown for the unique code and text same to *4255*55*UTC Code# using their mobile devices at no cost.
Promotional bottles include 35cl, 50cl and 60cl Coke Classic PET bottle; 35cl and 50cl glass bottles; 60cl PET Coke Zero and 35cl Coke Zero glass bottle. The promo will end on 31st of May 2020.
Speaking during the promo launch that took place in Lagos, the Marketing Manager, Coca-Cola Nigeria Ltd., Ajiborode Abiodun, said the promotion would serve as a reward for the company’s teeming consumers and lovers of the English Premier League in Nigeria. He reinforced the brand’s commitment to satisfying consumers with great tasting Coca-Cola, whilst rewarding them for their loyalty.
“For us, it is all about refreshing our world and making a difference in the life of our consumers,” he said.
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