CIG Motors moves to entrench brands in Nigeria market
With its proposed plans to partner with the Lagos state government in setting up an assembly plant in the state, there are strong indications that the Choice International Group (CIG) Motors Co. Ltd, an automobile company, is poised to entrench its brand of automobiles in the Nigerian competitive auto market.
The Chinese firm will establish a Vehicle assembly plant in Lagos state and also roll-out 1,000 Sport Utility Vehicle (SUV) as taxi for Lagos residents.
Establishment of the Vehicle Assembly Plant in Lagos was part of the bilateral agreements reached by the State Government and Chinese Investors’ Community when the Governor visited the Asian country in November, 2019.
The new plant and the taxi scheme will boost socio-economic activities and support the development of ancillary enterprises in the transport sector in Lagos state.
Speaking on the partnership, the governor of Lagos State, Babajide Sanwo-Olu, noted that in the next 24 months, Lagos would have a jointly-run factory for the production of different classes of brand new cars.
His words: “The transport scheme, which is to be known as Lagos Ride, is in fulfillment of our desire to give Lagos residents better transportation choices. The modern ride-hailing service is one of the state government’s socio-economic intervention programmes, which will be professional.
Also speaking on the partnership, the Chairman of CIG Motors Company Limited, Diana Chen, pledged the full commitment of the automobile firm to the agreements.
Ms. Chen, who is also the Vice Chairman of China-Africa Business Council (CABC), disclosed that the automobile firm would sponsor 50 students for a two-year engineering training in a vocational school in China to strengthen its partnership with the Lagos Government.
She said, “My teams are ready to work with 100 percent effort to build GAC Motors in Nigeria in the highest level of a brand. This international joint venture project will boom Chinese business communities both in Nigeria and China. I assure you that, we will use this partnership as a best example to introduce and promote a greater Lagos where greater opportunities abound.”
CIG Motors Co., Ltd has begun on a soft landing since 2014 following a pact signed with Guangzhou Automobile Group Co., Ltd (GAC MOTOR) to establish and manage distribution networks in Nigeria, Africa.
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