Chris Wulff-Caesar is the new MD, CEO, Unilever, Ghana
By Felicia Nwosu
Renowned for making significant strides in the marketing landscape across brands, Chris Wulff-Caesar has been appointed as the new Managing Director and Chief Executive Officer of Unilever, Ghana.
Wulff-Caesar will be leading a new phase of growth in his new capacity, aligning with Unilever Ghana’s vision as his role takes effect from April 1, 2024.
Chris, who is an Associate member of the Advertising Regulatory Council of Nigeria (ARCON) before now, has pioneered several innovative solutions that revolutionized consumers’ experience across various multinationals as an accomplished International Business Executive with 24 years multi country and multi FMCG experience.
His impressive performance along the journey has elevated him through various hierarchies. His extensive experience in product development and deep understanding of the consumer across board will remain invaluable in his role as he joins Unilever from FrieslandCampina where he was the Marketing Director for sub-Saharan Africa managing brands and marketing activities across 44 countries in a €600m business.
The marketing icon with diverse international recognitions to his profile in his capacity as marketing head, will be leading across all operations devising and executing comprehensive marketing strategies aimed at enhancing the overall brand presence and voice share across Unilever’s incredible brand portfolios.
Armed with the proficiency to redefine brands, his profound expertise and visionary leadership are poised to play a pivotal role in driving the company’s mission to its next phase of growth while creating immense value for its diverse customers.
His career growth spans across both local and international brands, giving his commitment of over 20 years services for AB InBev, SABMiller and Unilever. He was the Marketing Director West Africa (Ghana & Nigeria). at AB InBev and a member of the Board of Directors for Accra Brewery Ltd.
During his tenure at both SABMiller and AB InBev, he led the establishment and growth of a formidable portfolio of brands, transforming their respective market share. Whilst also at SABMiller, Chris held the positions of Category Expansion/Innovation Manager for Africa based in Johannesburg (2010-2012) and Marketing Director for Ghana (2007-2010).
He holds a BA (Honors) Degree in Economics from the University of Ghana and an MBA from the Edinburgh Business School of the Heriot Watt University in Scotland, United Kingdom.
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