Chain Reaction To Unveil Nigeria’s First Youth Trend Report

One of Nigeria’s leading Public Relations and Integrated Communications Consultancy, Chain Reactions Nigeria, is set to unveil Nigeria’s first-of-kind youth trends report- Nigerian Trends Report- on Thursday 12, November 2015.

According to the agency, Nigerian Trends Report is an in-depth survey of common trends among members of the Nigerian youth class (globally referred to as the millennials) to help both public and private sector organisations to understand the new cultural and behavioral patterns among the youth population and how to engage with them.

The report is put together in association with Trends Watching, the leading consumer trends and insight research firm based in the United Kingdom and it is conceived as a significant leverage document for public and private sector organisations to get into the heart of the youth class.

The launch of the Nigerian Trends Report will be attended by a galaxy of mixed industry leaders from across the music, media, arts, sports, fashion and ICT sectors as well as government and indeed from other sectors that have a need to engage with the Nigerian youth segment.

The unveiling event titled, “Naija Decoded”, under the inspiring theme, “Unwrapping The Nu Natives”, is scheduled for 4pm at Protea Hotel, Isaac John Street, GRA, Ikeja Lagos, while a panel of eminent industry leaders has also been assembled to engage in live discussions around common behaviours among the youth population. The panelists include celebrity fashionista, Clement Mudiaga Enajemo, Founder of MUDI Africa, the fashion house whose clientele comprises notable music icons, businessmen and top politicians.

Another panelist representing the technology category, is the celebrated youth market specialist and Head, Youth Market Segment, Etisalat Nigeria, Elvis Ogiemwanye while celebrity social media influencer, OloriSupergal; widely travelled sports journalist and analyst, Raji Babafemi as well as multiple-awards winning Nollywood movie producer, actor and film director, Kunle Afolayan complete the list of eminent panelists.

Speaking about the youth reports initiative, Israel Jaiye Opayemi, Managing Director/Chief Strategist, Chain Reactions Nigeria, said the intent of the report is to change the way government and indeed businesses in Nigeria see and engage with the Nigerian youth segment by offering them deep insights into the thinking and preferences of the millennials.

“This report contains a selection of common trends that are peculiar to the Nigerian youth segment. While insights in this report have been analysed specifically for the Nigerian market, many innovation examples have also been handpicked from various markets from across the continent to show how these cultures and behavioural patterns are also traveling across borders.”

He informed invited guests that the report unveil will be classy and memorable


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