Celebrating Kikelomo Atanda-Owo: The Marketing Maven turns older, wiser, and marketing marvelous

Kikelomo Atanda-Owo stands out as a trailblazer with an impressive career that spans almost two decades. From her beginnings as a seasoned media entrepreneur to her current role as the Managing Director of Z-Edge Consulting Limited and convener of Real Talk with Kike on television and radio, Kike has left an indelible mark on the industry.

Her journey started with a Bachelor’s degree in Communications, followed by an MSC and MBA from the prestigious kingston university in London and University of South Wales for her second master’s degree. Armed with her academic prowess, Atanda-Owo delved into the realms of marketing, advertising, communications, public relations, and client account management, earning her a reputation as a versatile and dynamic professional.

Before taking the helm at Z-Edge, Atanda-Owo served as the Senior Vice President at Peculiar People Management (PPM), where she honed her skills in strategic market planning and vendor relations. Her contributions to the seventh Economic Summit Lagos (Ehingbeti) in 2012 and 2013 further solidified her position as a key player in the Nigerian business landscape.

Her impact extends beyond corporate boardrooms. Atanda-Owo’s involvement with industry giants like MTN Nigeria and Stanbic IBTC saw her spearheading groundbreaking projects that helped businesses leverage marketing and communications to boost their market share. Notably, her leadership in the MTN Football Scholar program for three years resulted in a staggering $14.25 million in revenue.

In the world of broadcast journalism, Atanda-Owo’s influence shines through her role as the chief host of “Real Talk with Kike” on Silverbird Television. Her insightful interviews with industry leaders and public officials in the run-up to the 2023 elections earned her recognition from WiJAfrica, naming her the 15th most powerful woman journalist in Nigeria.

Beyond her professional achievements, Kikelomo Atanda-Owo remains passionate about project management, finance, accounting and CSR projects, demonstrating her holistic understanding of the business landscape. With her multifaceted expertise and unwavering dedication, she continues to redefine the boundaries of media entrepreneurship and strategic consulting in Nigeria.