News

Ayodele highlights trends to shape experiential marketing in 2023

By Felicia Nwosu Idowu Ayodele, Head Growth Officer, Business Strategy and Product...

Heineken partners Red Bull Racing, signs Verstappen as ambassador

By Oghale Mafuru One of the world’s largest brewing companies, Heineken has announced...

Payday, Chipper Cash, appointed as Starlink payment partners  

By Oghale Mafuru Following complaints by Nigerians' over the inability to purchase...

MARKETING EDGE on TV hosts Ogunseye tomorrow

By Oghale Mafuru  Foremost Marketing and advertising television program,...

Nigeria Video on Demand segment projected at $836.1m in 2023

By Oghale Mafuru Amid declining attention span which currently sits at 9 seconds,...

Industry watchers commend ME’s upgraded Newsletter

By Felicia Nwosu, Ibidunni Banjoko and Oghale Mafuru Committed to improving on its...

Perception builders bemoan propaganda, name-calling in campaigns

By Oghale Mafuru  Brand managers and perception builders have expressed concern...

Nigeria’s marketing communications industry keep mum on general elections

By Zion Rufus From digital out-of-home (DOOH), to the creative industry, it appears...

Global OOH to grow at $47,100.5 million in 2031

By Felicia Nwosu The global Out-Of-Home (OOH) advertising market has been projected...

C-suite resignations continue as more CEOs resign in 2023

By Zion Rufus The exodus of leaders across industries have continued into 2023...