News

Osunkeye urges marketers to benchmark consistently

By Ibidunni Banjoko A Chartered Marketer and tech leader, Buki Osunkeye has urged...

MAN tells FG, states to harmonize multiple taxes

By Ibidunni Banjoko Manufacturers Association of Nigeria (MAN) has urged the federal...

How Erisco Foods lost great branding opportunity over Egodi’s critical feedback

By Ralph Tathagata Nigeria's social media space has been awash with the kerfuffle...

WFA reveals jury for Global Marketer of the Year award

By Felicia Nwosu The World Federation of Advertisers (WFA) has revealed that Raja...

Interswitch partners with Google Pay to transform digital payments in Nigeria

By Ibidunni Banjoko  Interswitch has entered into a strategic partnership with...

Lagos NIPR unveils bold initiatives, re-elects chairman, executive council

By Ibidunni Banjoko Mrs. Comfort Obot Nwankwo has been re-elected as the...

Africa’s digital economy to hit $712bn by 2050 – AfDB

By Felicia Nwosu The African Development Bank (AfDB) has revealed that Africa’s...

Excellence on show as Tecno triumphs at Marketing Edge Awards

TECNO achieved significant success at the recent Marketing Edge Awards, which took...

Double triumph as Infinix wins big at Marketing Edge Awards

Infinix Nigeria emerged victorious at the 2023 Marketing Edge Awards event on  Saturday,...

Marketers need to revisit branding and marketing fundamentals – Kazeem

By Abimbola Mohammed Ilyas Kazeem, Marketing Director, Food Commercial Division...