IMC

Nigerian Breweries Remains No. 1 in Lager, Malt and Number 2 in Stout

Nigerian Breweries Plc, the foremost brewing company in Nigeria, continues to maintain...

Women in Advertising take a stand against Breast Cancer with groundbreaking Health Walk

As the saying goes, “A stitch in time saves nine,” a phrase that came alive when...

Creative minds debate the chaos, clarity of briefs as Jolomi Awala calls for “brief therapy sessions”

A spirited discussion erupted on LinkedIn after Jolomi Awala, Executive Creative...

Nigeria poised to lead Africa’s digital advertising boom with 84% market share by 2029

Nigeria’s advertising landscape is undergoing a major digital transformation, with...

Guinness Nigeria delivers stellar comeback with N15.8 billion profit surge in Q3 2025

Guinness Nigeria Plc has staged a remarkable financial rebound, reporting a pretax...

FirstBank integrates PAPSS into LIT App for seamless cross-border payments across Africa

FirstBank, the premier bank in West Africa and a leading financial inclusion service...

Public Relations when rooted in ethics, does more than promote image it builds credibility, says Minister of Information

When public relations is rooted in ethics, it does more than promote image; it builds...

Shake-up in the African soft drinks market as Coca-Cola HBC’s $3.4 bn takeover marks strategic pivot

In a decisive move that signals both consolidation and ambition in the African beverages...

When data meets emotion: A new way of telling brand stories

By Ayodeji Rasaq, COO, Duo Libra Marketing today is not what it used to be. It...

From noise to influence: The new playbook for brands

By Adim Isiakpona, CEO, Riquesa Africa We live in a world overflowing with noise,...