IMC

Global chocolate market set for growth amid shifting consumer preferences

The global chocolate market continues to expand steadily, with its value estimated...

MARKETING EDGE ONTV hosts Obembe Oluwatosin this Wednesday

As part of its sustained commitment to thoughtful, forward-looking industry discourse,...

FirstBank sets agenda for economic discourse with Nigeria Economic Outlook 2026

FirstBank, West Africa’s premier financial institution and a leading financial...

2025: A year defined by strategic partnerships, industry-shaping collaborations

As 2025 draws to a close, Nigeria’s business, technology, and marketing ecosystems...

John Olulope Ajayi, the legacy of a pathfinder

By Kenneth Omobhude John Olulope Ajayi’s legacy remains multifaceted and far-reaching....

Coca-Cola HBC commits €5 Million to community development as foundation prepares for 2026 initiatives

Coca-Cola HBC has reaffirmed its commitment to supporting communities across its...

John Olulope Ajayi: The man who turned quotes into a compass for an industry

Some lives do not end. They echo. Late John Olulope Ajayi, Publisher and Chief...

Creativity isn’t dead, it’s malnourished – Uduakabasi Akpan

Creativity is not declining, it is being starved. That was the central argument advanced...

10 Marketing trends to watch in 2026 by WFA

Fresh insights from the World Federation of Advertisers (WFA) highlight the key forces...

MARKETING EDGE ONTV hosts Uduakabasi Akpan this Wednesday for second episode of Industry Conversation

As Nigeria’s advertising and creative industry continues to respond to economic...