Category: Features

Engaging with cultural sensitivities in advertising

By Ralph Tathagata As the debate over whether advertisers should abandon sites...

How to partner with influencers

When it comes to partnering with influencers, there are a few important qualities...

Ad agency boss Dele-Balogun plans to stop talent leakage in Lagos, Nigeria

Sponsored: One June day in 2020, during the peak of the COVID-19 lockdown in Nigeria,...

PR and political speech

By Nsikak Daniels “Novels and stories are sometimes very complex staging grounds...

Greater Lagos Rising Campaign: Re-affirmation of brand promise

Brand-In-Focus It’s another election circle. It’s a new season for political...

Throwback Thursday: Vintage school stationery

By Abimbola Mohammed In those days, the ritual of shopping for school was enjoyed...

If your December is not vybing, you aren’t in December

By Bolaji Israel In Nigeria, the first day of December ushers in the advent of...

Advertising industry market size

Paper presented by Ronan Redmond at The National Advertising Conference in Abuja...

How Peak Breakfast Café is reviving Nigeria’s breakfast culture

A lot of studies have harped on the importance and health benefits of breakfast....

Experts decry decline of creativity, abuse of copyright laws in IMC industry

By Felicia Nwosu              In the time past, marketers and agencies...