Category: Features

Top 10 foreign distilled spirits in Nigeria

By Felicia Nwosu The Nigeria distilled spirit market has undoubtedly passed through...

PR: Delivering on brand promise

By Nsikak Daniels  "Not the maker of plans and promises, but rather the one who...

Nigeria’s alcoholic drinks ecommerce market to hit US$28.2 million in 2023

By Joseph Ekeng Nigeria's alcoholic drinks ecommerce market is on track to reach...

Throwback Thursday: Tribute to veteran journalists

By Abimbola Mohammed Journalists are recognized world-over as the fourth estate...

CURLLA redefines beauty services in Nigeria

By Kingsley Odii The long awaited and highly anticipated opening of CURLLA, a...

Nigerian smartphone market: winners and losers

By Joseph Ekeng The Nigerian smartphone market is a highly competitive one, with...

Life Beer’s Turu Ugo Lota 2.0 exudes power of emotional connection

By Joseph Ekeng Life Continental Beer has released a new commercial titled...

Unilever Dirt is Good campaign that delivered 900% sales boost

By Joseph Ekeng Almost 20 years after Unilever launched the popular "Dirt is Good"...

The marketing campaign that transformed Pepsi into iconic brand

By Joseph Ekeng In the world of marketing, marketers are always on the lookout for...

Battle royale for Nigerian multi-million dollar video streaming industry

The top two video streaming platforms in the world have locked horns for the soul...