Category: Features

Detty December: Harnessing PR to rebrand Nigeria’s global image

By Ayodeji Razaq For eleven months of the year, Nigeria’s global narrative is...

Cannes Lions PR Jury President Tom Beckman Says AI Is Changing the PR, Advertising Industry

By Anietie Udoh As the Cannes Lions International Festival of Creativity approaches...

Nigeria at the Forefront of Africa’s Gaming Explosion

By Anietie Udoh Africa’s gaming industry is witnessing unprecedented growth,...

Nigeria and South Africa Lead Africa’s Booming Energy Drinks Market

By Anietie Udoh The African functional beverages market is experiencing significant...

The future of out-of-home advertising in Nigeria: 2025 projections and market realities

By Zion Rufus Out-of-home (OOH) advertising in Nigeria is experiencing a surge in...

10 Winning Strategies for African Agencies at Cannes Lions 2025

By Anietie Udoh For years, African creative agencies have struggled to gain significant...

How Nigerian brands are combining innovation, cultural identity to drive demand

By Seun Johnson Nigeria’s greatest treasure lies in its kaleidoscope of cultures...

Embrace experimentation, AI-powered personalization, and a balanced mix of digital and traditional strategies” — Martins

 By Zion Rufus  In 2024, brands reallocated budgets to digital marketing as a...

Emerging influencers become prime targets for scammers offering “free” products

By Zion Rufus Few things are as validating for a budding content creator as the...

Toothpaste brands shaping future with advanced formulations

By Felicia Nwosu Today, a lot of brands are leading the charge with herbal and...

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