Category: Features

Driving ROI in data-driven world 

By Felicia Nwosu In today's competitive and technology-driven marketplace, the...

Is Customer Service Week mere symbolic gesture for Nigerian brands?

By Abimbola Mohammed The 2024 Customer Service Week has come and gone. Nigerian...

Why Nigeria has become a hub for business investment

Nigeria has always had one of the most vibrant economies in the entirety of Africa,...

Dentsu unveils 2025 media trends report, offers survival strategies for Nigerian media and advertising industry

Dentsu International, a global leader in advertising and marketing communications,...

Leveraging digital literacy for brand growth, consumer trust

By Seun Johnson As more consumers shift to online shopping, it has become crucial...

How consumer online reviews are shaping Nigerian brands

By Seun Johnson As social media continues to establish itself as a viable...

Brands embrace sustainability as catalyst for growth, consumer loyalty

By Felicia Nwosu In light of escalating consumer interest in eco-friendly practices,...

Professionals lament over stifling of diverse perspectives in storytelling

By Abimbola Mohammed Over time, it has become common for journalists to follow...

Navigating the balance between innovation, security with QR Codes

By Felicia Nwosu As QR codes become more prevalent across various industries,...

Zillennials and Gen Zs say enduring toxic work cultures was “a rite of passage” for previous generations, “We will skedaddle!”

By Zion Rufus… Although the conversation around toxic workplace cultures is...

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