Entertainment

Beyond red carpet: How mega events are redefining experiential marketing, brand activations

  In today’s glamorous Nigerian event landscape, before the floodlights come...

Wizkid, Burna Boy, Tems, Asake tighten global grip as Nigerian stars shine in 2026 BET Awards nominations

Once again, Nigerian music continues to stretch beyond borders, command global attention...

‎How Diageo is unlocking culture in African market

‎Diageo's premium portfolio is unlocking culture in the African market by elevating...

Burna Boy, Shakira, unite for FIFA World Cup 2026 official anthem, ‘Dai Dai’

The world woke up to a moment that belongs as much to Nigeria as it does to football....

Fela Kuti becomes first African artist inducted into Rock & Roll Hall of Fame

Afrobeat pioneer Fela Anikulapo-Kuti has made history as the first African artist...

Nigeria’s sports marketing industry accelerates growth as digital engagement, betting, apparel demand surge — Reports

Nigeria’s sports marketing industry is entering a new phase of rapid expansion,...

Ukhurebor champions women in creativity: “We understand you and celebrate your work” at ‘Through Her Lens’

From the first light of morning to the amber glow of evening, the Alliance Française...

Remi Ogunpitan urges media platforms to rethink OTT strategy for African audiences

Remi Ogunpitan, Founder and Chairman of IBST Media, has called on media platforms...

Black At unveils ‘Through Her Lens’ Initiative, launches platform to power women across creative economy

With a sense of purpose and momentum, Black At has introduced its latest global initiative,...

Cool FM, Wazobia FM, Nigeria Info, Kids FM Mourn MARKETING EDGE Publisher, John Ajayi

The management and staff of Cool FM, Wazobia FM, Nigeria Info and Kids FM have expressed...