Culture

GTCO Fashion Weekend returns November 7, introduces year-round Fashion Collective

Guaranty Trust Holding Company Plc (GTCO) has announced the ninth edition of its...

Meta’s AI push drives 26% revenue growth as advertising strengthens

Meta has posted a 26% increase in revenue to US$64.6 billion for the September quarter,...

Fearless Energy Drink powers Felabration 2026 finale, celebrates boldness, music and unapologetic self-expression

From electrifying rap battles and dance challenges to captivating live performances,...

Globacom to honour Obi of Onitsha at royal banquet

Globacom will host a royal banquet in honour of the Obi of Onitsha, His Royal Majesty,...

When gratitude meets great marketing: How Rite Foods turned a CEO’s birthday into a brand story

How a simple thank-you message became an opportunity to celebrate leadership, showcase...

Unbundling  CMO role: How new executive functions are reshaping marketing Leadership

Marketing leadership is facing a defining moment as artificial intelligence, rising...

Steve Babaeko takes creative storytelling beyond advertising as short film ‘Ramat’ earns AFRIFF 2026 selection

Steve Babaeko’s creative journey is taking a compelling new turn as Ramat, a short...

MARKETING EDGE names Terra Cube Seasoning Cube Brand of the Year, celebrates its flavour-driven connection with Nigerian homes

No doubt, some brands enter the kitchen; others find their way into the memories,...

The Culture of Care: When a Campaign Means More Than Marketing

By Olusesan Ogunyooye, Head of Marketing, AXA MansardInsurance Plc Jack Trout, in...

Betpikr launches in Nigeria, unveils two brand ambassadors

Betpikr, a Nigerian sports betting and entertainment platform developed by Lagos...