News

Transparency, trust is important in marketing strategy – experts

By Abimbola Mohammed As technology continues to shape the world, marketers and...

Telcos insist banks must pay N120bn USSD debt or face disconnection

By Felicia Nwosu Coming on the heels of lingering unsettled debts by some financial...

MasterCard CMO Rajamannar urges strong CMO-CFO connection for business growth

By Zion Rufus The Creative Impact sessions at this year's Cannes Lions International...

BCG research reveals high cost of cutting brand marketing budgets

By Zion Rufus  Providing valuable insights into the future of brand marketing and...

Agencies and brands harness Eid Mubarak to showcase creativity

By Abimbola Mohammed In an effort to make the most of this year's Eid Mubarak...

Wieden+Kennedy CCO unveils roadmap to achieving creative solutions in advertising

By Zion Rufus Susan Hoffman, Chief Creative Officer (CCO) of advertising agency...

Unilever’s Conny Braams reveals real beauty behind long-lasting brands

By Zion Rufus Unilever's Chief Digital & Commercial Officer, Conny Braams, along...

Aspartame set to be declared carcinogen by WHO

Aspartame, one of the world's most common artificial food and beverage sweeteners...

NAFDAC cautions Nigerians against contaminated Sprite

Following consumer complaint over a batch of unwholesome Sprite 50cl glass...

Marketing experts challenge conventional wisdom, share unpopular opinions that drive success

By Zion Rufus In a candid and enlightening interview, esteemed members of the Association...