News

US lawmakers unite to safeguard Journalists’ sources and data in landmark PRESS Act

By Zion Rufus A group of bipartisan US senators and congressmen have come together...

Africa to benefit from Aleph Group, Pinterest’s collaborative advertising solutions

By Zion Rufus Aleph Group, Inc., a leading global digital advertising enabler,...

Payable On Death form is not legally recognised in Nigerian banks

By Abimbola Mohammed   Against the backdrop of the said Payable On Death (POD)...

75% of brand assets lack distinctiveness – report

By Kingsley Odii Ipsos, a multinational market research and consulting firm and...

Awujale of Ijebuland unlocks Blessings with Seaman’s Schnapps ahead of Ojude Oba Celebration

From left:HRH Oba Sikiru Kayode Adetona, The Awujale of Ijebu land;Busuyi Olofin,...

VaynerMedia CEO urges brands to break free, unleash potential in modern marketing landscape

By Zion Rufus  In a captivating session at the Cannes Lions Festival of Creativity,...

Uber partners with Omnicom to enhance its advertising sales pitch

By Kingsley Odii Uber has joined forces with foremost advertising agency Omnicom...

Ufot tasks IMC practitioners on power of data

By Ibidunni Banjoko Udeme Ufot, Group Managing Director of SO&U, has tasked...

IMC professionals express mixed reactions over AI impact on adspend

By Felicia Nwosu Against the backdrop of Artificial Intelligence (AI) that has...

Edelman, other PR firms shine at Cannes 2023

By Ibidunni Banjoko The 2023 Cannes Lion International Festival of Creativity, which...