News

StackAdapt, Lyft Media unlock the future of targeted In-App Advertising

By Mofeoluwa Awe StackAdapt has teamed up with Lyft Media to roll out programmatic,...

TV giants back new open identity solution for cross-platform advertising

By Mofeoluwa Awe In a bold move to streamline audience targeting across fragmented...

Meta kicks off Ad Feature in Threads to over 30 countries

Meta’s micro-blogging platform, Threads, will now allow eligible advertisers to...

NDL breaks new ground with Encore Aromatic Liqueur with herbs at Distributors Conference

By Felicia Nwosi Nigeria Distilleries Limited (NDL) has unveiled its latest innovation,...

Chain Reactions Africa, Integrated Indigo lead  charge at SABRE 2025 Awards with multiple finalist spots

Two of Nigeria’s foremost public relations firms, Chain Reactions Africa and Integrated...

Moniepoint Launches Remittance App in UK

By Oluwatosin Ajayi In a bold shift to revolutionise the fintech industry, MONIEPOINT...

SABRE Awards Africa 2025 reveals top contenders with over 120 campaign nominations

The 2025 Africa SABRE Awards shortlist includes more than 120 campaigns, selected...

Red Bull appoints Universal McCann as media agency of record

By Abimbola Mohammed As part of its strategic initiative to enhance market penetration...

Campari Group launches global media review

By Abimbola Mohammed Campari Group, the Italian spirits giant behind brands like...

Omnicom powers through $3.7 billion quarter as It gears up for historic IPG merger

By Felicia Nwosu Omnicom has kicked off the year with a strong financial performance,...