News

Ogilvy and WPP ride out CBP backlash in global PR win for InterContinental Group

InterContinental Hotels Group (IHG) has awarded WPP an expanded chunk of its PR business,...

African Vogue is hiring General Manager, Digital Marketing Manager in Lagos

African Vogue Nigeria Limited (AVNL) is currently seeking a General Manager and...

Former AAAN president advocates resuscitation of HASG 

A former president of the Association of Advertising Agencies of Nigeria (AAAN),...

Interswitch unveils Verve Global Card to deepen cross-boarder capabilities

Verve, one of the leading payment technology and card brands in Africa, in partnership...

Media agencies account for 70% ad spend, says Starcom Media Perspectives boss

A digital communications expert, Jude Odia has estimated that about 70 percent of...

Hertz opens in-house agency to drive European creative

Hertz has become the latest major brand to take marketing in-house, The Drum can...

NIPR boss decries dearth of data metrics on PR spend

The Chairman, Lagos State Chapter of the Nigerian Institute of Public Relations...

Nigerians spend N730billion on sports betting annually 

Nigerians spend over 730 billion Naira annually on sports betting and at least two...

5 simple principles to consider for your campaign

My team and I are lucky to work with some very creative clients who we learn from...

Nigerian Breweries unveils Goldberg’s new look to reinforce brand identity 

Goldberg, a premium choice beer made by Nigerian Breweries Plc, is making a phenomenal...