Cars45 boosts reality TV show, partners Cars and Stars
Nigeria’s leading automotive trading platform, Cars45 has announced the signing of an agreement to support the nation’s number one premium car television show, Cars and Stars. The partnership seeks to promote the appreciation and culture of car review shows in Nigeria and empower viewers with the knowledge of all things automotive.
Cars and Stars which is currently in its second season provides viewers with an informative and entertaining experience via reviews focused on the new and used car industries, exciting celebrity interviews, as well as local and international auto industry news updates.
Vice President, Consumer-to-Business services, Cars45, Mayokun Fadeyibi described the partnership as a commitment from Car45 to continue to deepen value creation and reinforce its position as a market-maker within Nigeria’s automotive industry.
“At Cars45, we believe in empowering consumers with knowledge that enables them make informed-buying decision when making automotive purchases. Cars and Stars provides us with a pulpit to extend this value and give Nigeria’s automotive industry the well-needed boost in a fun, relaxed and entertaining way,” Fadeyibi said.
Vice President, Consumer-to-Business Services, Cars45, Mayokun Fadeyibi and Executive Producer, Cars and Stars, Taiwo Onalaja signed the partnership agreement on behalf of their respective organizations.
It will be recalled that only a few months ago, Cars45 powered the launch of #FaajiFriday by actor-comedian, EmmaOhMyGod and recently released two mouth-watering television commercials which have been aired on BigBrotherNaija reality show.
Known for bringing transparency to Nigeria’s marketplace for used vehicles, Cars45 has become synonymous with creating delightful consumer experiences by offering people a fast and convenient way to buy, sell or swap their cars.
Photo caption: L-R Executive Assistant to EP Cars&Stars, Abraham Ogbamudu; Executive Producer, Cars&Stars, Taiwo Onalaja; Vice President, Consumer-to-Business Services, Cars45, Mayokun Fadeyibi and Vice President, Retail Services, John Egwu during the Cars45/Cars&Stars partnership signing ceremony at the Cars45 HQ in Lagos.
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