Cannes Lions counts down to week-long festival

With 24 hours to go, Cannes Lions is counting down to the commencement of its week-long festival of creativity and awards. Shortlists for the Health & Wellness and Pharma Lions have also been released.

Covering both online and on-demand sessions, the Cannes Lions Festival is scheduled to take place between 21-25 June 2021.

According to the organizers, the Virtual Experience promises to be fully immersive and exciting with inspiring keynotes and sessions from the likes of Reese Witherspoon, and Yuval Noah Harari.

“If there’s one area of Cannes Lions Live you truly won’t want to miss out on – it’s experiencing our Virtual World. Just like real life, you can come and go as you please, chat, laugh, join conversations, watch presentations – and even exchange business cards. Grab your friends, your colleagues, or arrange to meet-up with your favourite creatives across the globe for an experience you’ll never forget,” the organizers said in an announcement.

With over 150 shows and 40 hours of pure creativity, attendees get to walk away with new ideas that inspire their thinking and challenge their beliefs with Creativity On Demand; browse the best in creative content, made by a truly outstanding, diverse and eclectic line-up of talent.

The announcement stated further: “From multi-Lion award winners, to Oscar-winning creatives, to historians and back again, enjoy experiences and keynotes from the most creative brands in the world on the big screens, or step inside a Digital Lounge to hang out.”

After the Awards Show, viewers have been advised to watch ‘The Debriefs’ – a one hour specials exploring each individual Lion in detail, where jurors and winners share the work that won and why.

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