Blueflower focuses on the future as it turns 24
Blueflower, one of Nigeria’s top PR agencies, was in a celebratory mood yesterday as the Ikeja based agency clocked 24, having first opened its doors to clients in July 1995.
In a bid to make the moment special, the agency held a low-key in-house party to mark its journey in the competitive marketing communications industry in Nigeria and reflect on some of the great moments that have defined BlueFlower as one of Nigeria’s prominent PR shops and has sustained it for close to two and half decades.
In its 24 years of operations, Blueflower has shown depth and stamina. Its cutting-edge brand management solutions have seen it become the agency of choice for some of Nigeria’s top brands. Some of the great brands that Blueflower have helped build to success include Airtel Nigeria, Nutricima Limited, Bio-Organics Nutrient Systems Limited, Federal Ministry of Information, The Society For Family Health and University of Nigeria, Nsukka.
Others are Inkastrans Limited, Nigerian subsidiary of Inkas of Canada, Sapid Holdings Limited, Edysmart Nigeria Limited, makers of Dallas cosmetics, Tennyson Industries Limited, Pan-Atlantic University among others.
To stay ahead of competition, Blueflower has strengthened it cutting-edge advantage in several aspects of image and brand building activities which include Corporate communication, Government and public affairs, Marketing and consumer public relations, Issues Management, Financial and Investor Relations, Corporate Social Investment, Consular & Protocol and Media Engagement.
Based on its outstanding accomplishment in the last 24 years, the agency which is led by one of Nigeria’s most seasoned and prolific image management experts, Chido Nwakanmam, is confident of delivering even bigger value to its clients; both existing and future ones.
According to the CEO, “We believe, at Blueflower Limited, in helping companies emerge on the winning side in the Communications Darwinism of today. Everything communicates, the stated and the unstated, and companies must define themselves or have various publics define them at will.
“Our primary tool is public relations, and our overall goal is creating an enabling environment for overall business success of our clients through a climate of stakeholder favourability and right perceptions.”
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