BCW named PRovoke 2020 Global Agency of the Year

Burson Cohn & Wolfe (BCW) was named Global Agency of the Year at PRovoke Media’s 2020 Global SABRE Awards ceremony, which was held virtually on October 21. The global communications agency, an affiliate to CMC Connect BCW in Nigeria, was praised for its innovative new client offerings, attracting exceptional new talent and delivering consistently strong performances across all regions.

Speaking about the award, Donna Imperato, Global CEO, BCW, said: “It is thrilling for BCW to be named Global Agency of the Year just two years after the launch of our brand.

“Our leaders and teams have worked so hard to exceed all expectations for our successes so far. I’m really honored and proud of everyone for their fierce dedication, incredible talent and their palpable passion for making BCW the next generation of communications agencies. This award is for them.”

Speaking in a similar vein, Robyn de Villiers, CEO of BCW Africa, said: “This Global Agency of the Year recognition is an amazing achievement and testament to the effort of BCW staff from around the world. It also honours the global effort that has been put into creating a winning culture at BCW, one that moves people internally to deliver their best client work.”

Commenting on the award, Yomi Badejo-Okusanya, Group Managing Director, CMC Connect BCW, said: “This award is an attestation to the incredible talents and unwavering dedication of great minds at BCW. I would like to say a hearty congratulations to the entire team, partners and affiliates of the BCW network.” This is a huge win for us all, he added.

The Global SABRE Awards also recognise the top campaigns in the world from the previous year. BCW Mexico’s “Hagamos Esto Juntos” (“Let’s Do This Together”) for Coca-Cola Mexico was among the top 30. It was a fully integrated campaign to help the brand collect and recycle 100 percent of its packaging by 2030. BCW Mexico was the only Latin American agency honored at this year’s awards.

During the ceremony, GCI Health, a BCW Group company, was named Global Healthcare Agency of the Year. Earlier in the year, BCW’s Asia-Pacific Region won the SABRE for Regional Consultancy of the Year.

About BCW Africa

BCW Africa is a truly African agency with a leading global parent and a 30-year heritage of partnership with clients, staff and its extended team. Johannesburg-based BCW boasts an unparalleled reach across Africa through BCW Africa, our network of affiliates across the continent, and international best practice, expertise and a global footprint through BCW globally. Our African network, which covers 50+ African countries, is based on partnerships which span more than two decades with local agencies highly regarded in their markets.

About BCW

BCW (Burson Cohn & Wolfe), one of the world’s largest full-service global communications agencies, is in the business of moving people on behalf of clients. BCW delivers digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the B2B, consumer, corporate, crisis management, healthcare, public affairs, purpose and technology sectors. BCW is a part of WPP (NYSE: WPP), a creative transformation company.


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