Banks woo customers with ‘Back-to-School’ offerings

Financial institutions in Nigeria, especially banks are tapping into opportunities provided by the new school season to drive brand engagement and market share growth through the launch of various product offerings designed to cater for children’s education.

Some of the back-to-school packages include: school fees loan, personal loan, school fees payment on e-channels, FirstOnline amongst others.

Guaranty Trust Bank (GTB) is enticing customers with ‘The Guaranty Trust Bank Smart Kids Save Account’ which is designed to enable parents and guardians save for their children, aged between 0-17 years whilst imbibing in them a saving culture. The Smart Kids Save (SKS) account is available in two categories such as: (SKS 0-12 years) and SKS Teen (13-17 years).

With this offer, GTBank is hoping to deepen its market share and win more customers.

Meanwhile, Diamond Bank is offering new financial packages to give customers an easy head-start as they prepare for the new school season.

Diamond Bank’s back-to-school packages include: school loan, scholarship, personal loan, international school fees payment, diamond credit card and school fees payment on e-channels.

The bank is positive that with these various products; it can attract new customers base and strengthen its market penetration.

First Bank is also offering mouth-watering packages. The bank through its KidsFirst, MeFirst, ExploreFirst accounts is proposing to help parents and guardians by cushioning the burden of paying school fees and related expenses.

While encouraging parents and guardians to take advantage of its offerings, FirstBank said that getting their children back to school should not wear them out.

According to the bank, “we have designed products and services to make it easy for you, adding that Back-to-School shouldn’t be back to worries. Let’s ease the stress!”

The bank said that other packages include: FirstBank naira credit which offers customers up to 45 interest free days on used funds, adding that it also offers customers personal loan which will be deducted from a his/her salary account at competitive rates.

The bank added that FirstMobile, another attractive package is designed to enable parents and guardians pay their children’s school fees conveniently and generate receipts instantly wherever they are on their mobile phones.

On its part, Ecobank is leveraging on the new academic year to win more customers through its school fees payment platforms.

Some of the packages it offers include: personal loan and Ecobank Mobile App.

The Head, Consumer Marketing, Ecobank Nigeria, Ikechukwu Kalu, said the bank provides services that support both local and international schools fees payments at very good rates; personal loans to help with school fees payments and the Ecobank versatile Mobile App that supports school fees and other related payments.

Kalu, who was responding to media enquiries on various ‘back to school’ initiatives of Ecobank, stated that apart from personal loans, the bank has other digital payment options.

“As a bank that has the interest of its customers at heart especially this period when school resumes, we have put in place personal loan to help parents and guardians pay school fees for their children and wards.

“Also, we have put in place a convenient, accessible and reliable digital payment solutions like the Ecobank mobile app for shopping and school fees payment. We’ve got your back covered this new school year,” he said.

Kalu, urged schools to appoint the bank as their collecting financial institution to remove stress of delayed money transfer off them.

With the various ‘Back-to-School’ packages in place, most banks are hopeful that they would win new customers as such offerings are designed to enable parents and guardians send their children to school without any stress.


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