Author: Ralph Tathagata

APCON collaborates with Lagos Govt on fight against illegal adverts

The Advertising Practitioners Council of Nigeria (APCON) is working out a collaborative...

How do you make advertising a creative experience?

Connected advertising experiences are the holy grail for marketer and consumer alike,...

Shell exhibition booth debuts at the 2019 Annual Conference of SPE in Lagos

Photo caption: L-R: Managing Director, Shell Nigeria Exploration and Production...

We are in the age of amplifier marketing, not influencer marketing

With Instagram shifting the dial by removing 'Likes' and Influencers clearly having...

Copyspeaking: Why copywriters need to perform their page

Imagine, dear reader, that you were a zookeeper. Imagine you excelled in every aspect...

Prima Garnet MD says first half of 2019 has been tough for IMC industry

Newly appointed Managing Director of Prima Garnet Africa, Yetunde Adeshina, has said...

Hi-impact TV leads digital switch-over revolution in broadcast sector

The much talked about switch-over in the competitive and highly fragmented Nigeria...

Unilever warns it will sell off brands that hurt the planet or society

Unilever has warned it will sell off brands that do not contribute positively to...

APCON denounces indecent and offensive mobile advertisement

The Advertising Practitioners Council of Nigeria (APCON) has noted with disgust,...

UBA rewards 20 customers with N30million each in its ‘Wise Savers’ promo

As part of efforts to appreciate its customers and encourage a savings culture in...