Author: Ralph Tathagata

The power of brand activations

Brand activations have the potential to deliver realistically if an effective strategic...

Ose Osundeko: The rise of a digital rebel

For Ose Osundeko, the present job offer at Fidelity Bank as Group Head of the Digital...

5Alive Citrus Burst and Berry Blast get new look

Five alive, one of the leading fruit juice brands from the stable of Coca-Cola, has...

Amstel Malta supports Sound Sultan’s “Jungle Story 2”

In celebration of his 19th year as a performer, Sound Sultan will be delivering a...

ICL partners Moving Walls to deliver audience location data

Pioneer Advertising Technology Company in Nigeria, Interaction Channel Limited (ICL),...

Fidelity Bank introduces GAIM season 4 to promote savings culture 

Fidelity Bank Plc, top Nigerian lender, recently announced the introduction of a...

CBN fines 12 major banks N499.1billion

For breaching its guidelines on lending to the real sector of the economy, the Central...

BSG partners FRSC on “Kick Against Drink and Drive” campaign

As part of its responsibility and contribution to adding value and to also ensure...

TV leads ads investment for food and soft drinks while the rest shifts online, finds Warc

According to Warc, television still has a stronghold on advertising investment for...

54% of CMOs say premium media delivers best digital advertising ROI

More than half (54%) of chief marketing officers believe premium digital media delivers...