Author: Ralph Tathagata

Should brands communicate during a crisis?

We are living in extraordinary times. And while it may not be business as usual,...

Coca-Cola Nigeria employees donate food items to vulnerable families in Lagos amid Covid-19 crisis

To cushion the adverse economic effect of the coronavirus crisis on Nigerians, employees...

Optimising thought leadership for reputation management

You may consider it inappropriate if I say the term 'thought leadership' has become...

Duracell appoints MediaCom as global media agency

Following a competitive pitch, MediaCom has been appointed Duracell’s global media...

FirstBank cardholders record N1.18trn in transactions value during Covid-19 lockdown

Since its establishment in 1894, FirstBank has consistently built relationships with...

CoCa-Cola: 134 years of sterling brand consistency and currency

Just as being good looking supposedly gives people an advantage in life, brands experience...

Are these three marketing strategies recession-proof?

I’ve had a lot of conversations with clients as well as the people we work with...

Evaluating PR efforts for enhanced impact

As a public relations practitioner, do you commit resources to evaluating your campaigns...

Coca-Cola celebrates 134 years of brand existence, committed to making a difference

Coca-Cola Company, an Atlanta U.S based beverage giant has celebrated 134 years of...

Over 9.5million Nigerians use FirstBank’s *894# USSD banking service

Nigeria’s leading financial inclusion services provider, First Bank of Nigeria...