Author: Ralph Tathagata

Never push loyal employees to the point where they no longer care

My new boss told me to never be afraid to give feedback. The next Monday morning...

Post-Covid-19 Creative Industry Committee to be chaired by Ali Baba

The Post-Covid-19 Initiatives Committee for the Creative Industry has been inaugurated...

Marketing Edge Live Instagram conversation hosts Meka Olowola

As MARKETING EDGE Live Instagram conversation continues to gather momentum with renewed...

5 ways to elevate the human experience for brand partners

In these days of social distancing, our human connections mean more than ever. For...

Nigerian Breweries donates N42m equipment to College of Medicine, University of Ibadan

As part of its commitment towards the development of the medical profession in Nigeria,...

Outdooractive acquires ViewRanger to create world-leading online platform for outdoor tourism

Bavaria-based Outdooractive, Europe’s largest outdoor portal for hiking, cycling,...

Consumers’ personal values have changed: Has your brand’s message?

Personal values form the lens through which consumers view the world. They reflect...

African brands need to drive a purpose-led response to Covid-19

Given the sheer scale of the Covid-19 pandemic and the potential devastating impact...

Coca-Cola ends its ad break after seven weeks

After seven weeks that Coca-Cola had paused most paid advertising during the pandemic,...

Davido, Patoranking, Ini Edo, others partner for Infinix Note 7 live YouTube launch

Glamour, class and sophistication were on display on Thursday May 14 as Infinix Mobility...