Author: Ralph Tathagata

Nigerian brands are consumer-centric but more sales-driven – Aguocha

By Felicia Nwosu Lynda Aguocha, founder, ‘Live with Lynda’, a brand and campaign...

Experts task practitioners on innovative solutions at Quarterly Summit

By Ibidunni Banjoko Marketing communications experts have stressed the need for...

EXMAN president lists key trends to shape experiential space for the rest of 2022

By Felicia Nwosu Tunji Adeyinka, President of Experiential Marketers Association...

Chain Reactions 15th anniversary holds today

For repositioning and accomplishment, Chain Reactions Nigeria, the leading public...

Rethinking the future of PR and communications practice in Africa

By Godfrey Adejumoh The United Nations estimates that Africa has the youngest...

Investments in brands, 2023 election campaigns will drive growth this year – Adelusi

By Abimbola Mohammed Media expert Femi Adelusi, Founder/ Group CEO, BrandEye/Mediaplus,...

IMC experts express divergent views over 2023 elections

By Felicia Nwosu As the socio-political atmosphere becomes charged ahead of the...

Fidelity Bank presents N10million to winners of GAIM 5 4th monthly draw

Ten customers of Fidelity Bank Plc have smiled home with N1million each having emerged...

Sterling Bank breaks new ground with Omni X platform

By Janet Rojugbokan Sterling Bank has broken a new ground in its bid to improve...

NIMN inducts 29 new Fellows

By Ibidunni Banjoko National Institute of Marketing of Nigeria (NIMN) has inducted...