Author: Ralph Tathagata

Heineken commences UEFA Trophy Tour in Lagos, Abuja with Seedorf

By Abimbola Mohammed Heineken, the renowned global premium beer brand, has begun...

Innovation is at the core of fast changes that abound – Tosin Adefeko

Tosin Adefeko is the Founder/ CEO of AT3 Resources Limited, a young but wave-making...

“Cross-functions” among agencies should be addressed – ADVAN

By Felicia Nwosu Osamede Uwubanmwen, President, Advertisers Association of Nigeria...

VolksWagen South Africa launches into Metaverse with NFT embedded campaign

By Abimbola Mohammed In collaboration with Ogilvy South Africa on an interactive...

MTN Nigeria joins banking sector, gets approval for MoMo Bank

By Abimbola Mohammed MTN Nigeria, one of the leading Telecommunication companies,...

Ogilvy elevates Ajala to global head of diversity, equity & inclusion

By Abimbola Mohammed Ogilvy has announced the promotion of Tope Ajala, former...

PepsiCo China appoints Publicis Groupe as media agency

By Ibidunni Banjoko PepsiCo China has appointed the third largest communications...

Marketers must keep up with a rapidly changing world – Agu

By Ibidunni Banjoko Emmanuel Agu, Group Marketing Director, Jotna Nigeria Limited...

Brand storytelling is the best marketing tool – Mogbolu

By Abimbola Mohammed Storytelling is the best marketing strategy. It has been...

Experts canvass technology as tool to drive brand efficiency

By Felicia Nwosu In a bid to create a targeted and personalised experience for...