Author: Ralph Tathagata

Battle for leadership in liquid soap and handwash market

By Ibidunni Banjoko The use of hand and dishwashing liquid, particularly in Nigerian...

Nigerian Breweries’ shareholders approve N12.92billion dividends payout

Shareholders of Nigeria’s foremost brewing company - Nigerian Breweries Plc, have...

Staying ahead of the curve via innovation

By Ralph Tathagata As the world crossed the two-year mark of COVID-19 pandemic,...

Nigerian Breweries ranked highest tax payer with N416 billion

By Felicia Nwosu In a bid to fulfill its fiscal and constitutional obligation,...

Uwubanmwen elected as VP World Federation of Advertisers

Osamede Uwubanwmen, the President of Advertisers Association of Nigeria (ADVAN),...

UK ad market hits a record £32bn in 2021

Growth of £8bn above original forecasts powered by boom in online sector but also...

MTN Nigeria and Pan-Atlantic University launch Media Innovation Programme

MTN Nigeria and Pan-Atlantic University (PAU) today announced the launch of the MTN...

MTN’s We Move inspires young Nigerians to do more

By Ralph Tathagata Apart from influencing buying and consumption behaviour, marketing...

Accelerating SMEs’ growth through PR

By Ralph Tathagata Small and Medium Enterprises (SMEs) are considered the backbone...

Ad Age introduces winners of 2022 Ad Age’s Creativity Awards

Ad Age has presented the winners of Ad Age’s sixth annual Creativity Awards. This...