Author: Ralph Tathagata

Experts weigh pros and cons of Influencer campaigns

By Abimbola Mohammed As influencer marketing/campaigns becomes a well-known marketing...

ME concludes plans on showcasing Forces Behind the Brands

By Felicia Nwosu MARKETING EDGE, Nigeria’s leading, brand-centric, authoritative...

Combine technology, creativity to stay ahead of the curve – Eguridu

By Felicia Nwosu Against the backdrop of numerous changes in the marketing communication...

Younger generation should be included in affairs of MarCom industry – Olubodun

By Abimbola Mohammed Feyi Olubodun, Founder and Managing Partner of Open Squares...

Digital is changing the game on traditional marketing – Akingbala

By Ibidunni Banjoko Omobolanle Akingbala, Head of Brands &Strategic Partnerships,...

2023: How MMM is working for Tinubu

By Ali Smarts A survey has just revealed that the MMM is working for Asiwaju Bola...

Philips tasks PRCAN on innovation at 2023 Annual Economic Outlook

By Ibidunni Banjoko Renowned industrial economist, Mr. Foluso Phillips, Chairman,...

Ogunseye calls for rethinking of business models in fast-paced world

By Felicia Nwosu Israel Ogunseye, Head of Marketing at Kobobid, and one of the brilliant...

Strategy fails because brands don’t pay attention to culture – Mohammed

By Abimbola Mohammed Oladipupo Mohammed, Manager, Brands Marketing & Communications...

Lexus boss to take over Toyota as founder’s grandson steps down

By Ibidunni Banjoko In a bid to have a fresh start, Koji Sato, Lexus chief, will...