Author: Ralph Tathagata

ADVAN Ignites 2023 set to hold soon

By Felicia Nwosu As part of its annual tradition to ensure that its members switch...

ROI should not be used as advertising metric – Lewis

By Felicia Nwosu Colin Lewis, Founder/ Programmer, DMX Dublin, Ireland's largest...

Fanta revamps logo with new vibrant look

By Ibidunni Banjoko Shortly after Pepsi unveiled a new logo and visual identity...

TikTok’s ban will result in loss of lucrative marketing channel – Ewuoso

By Felicia Nwosu With various countries joining the growing list of those clamouring...

Buhari approves Free Knowledge Zone status for Ekiti State

By Abimbola Mohammed Muhammadu Buhari, President of the Federal Republic of Nigeria,...

PepsiCo’s Chief Design Officer gives exclusive details of Pespsi’s rebranding

By Joseph Ekeng The iconic Pepsi logo has remained the same for the past 14...

Heineken targets maiden gaming campaign to defy the norm

By Felicia Nwosu To defy the status quo against anti-social stereotypes, Heineken,...

Volkswagen partners Redwood to expand battery recycling

By Felicia Nwosu Legacy auto brand Volkswagen has partnered with Redwood...

PMI urges accelerated digital adoption by tertiary education

Project Management Institute (PMI) has once again reiterated the need for tertiary...

New ARCON law has prevented N120bn capital flight annually – Johnson

The new advertising regulation law, which transformed the Advertising Practitioners...