Author: Ralph Tathagata

Bud Light’s brand health tanks amidst boycott uproar

By Joseph Ekeng Bud Light's brand health is still reeling from the consequences...

Nigeria wins first-ever Warc Awards

By Joseph Ekeng The prestigious Warc Awards for Effectiveness 2023,...

Elba launches advertising agency 

By Abimbola Mohammed Idris Elba, famous UK Actor, has joined advertising executives...

Coca-Cola sees 8% increase in brand Value

By Joseph Ekeng Coca-Cola has experienced an 8% increase in brand valuation...

MultiChoice gives streaming giants run for their money

By Joseph Ekeng MultiChoice, the largest subscription television company...

MultiChoice’s profits plummet over 200% as streaming giants’ pressure mounts

By Joseph Ekeng MultiChoice Group, Africa's largest subscription entertainment...

Court freezes 45 bank accounts of Flutterwave

In view of the  already alleged embattled money laundering and other financial frauds...

Ehiguese weighs trends in PR business

By Ibidunni Banjoko Artificial Intelligence (AI) is having a significant impact...

Publicis Groupe partners Adobe on PX

By Felicia Nwosu In a bid to fulfill its customer-centric vision, Publicis...

Global OOH advertising market to reach $39.2bln by 2030

By Joseph Ekeng The global market for outdoor advertising is projected to experience...