Author: Segun Otulana

WPP creates global commercial role, appoints Publicis veteran to lead it

WPP has appointed Guillaume Epstein as its first global head of commercial.  The...

X pulls back on creator pay, overhauls hours after global backlash

X revenue-sharing policies are under review after Elon Musk paused a controversial...

Programmatic DOOH is the present: why Nigerian marketers must act now (2026)

There is a particular kind of complacency that afflicts markets that believe distance...

How Selar crashed Mainstack’s party

It started with a billboard. Not a particularly large one. Not even one person...

Meme culture: is your brand walking toward the mountains?

A lone Adélie penguin waddles away from its colony. It ignores the sea, its mates,...

Accenture’s bet on Alembic signals a new era of data-driven marketing accountability

Accenture has invested in Alembic, an advanced AI-powered causal marketing intelligence...

Will Nigeria follow Australia’s lead on social media age limits?

Snap, the company behind Snapchat, has long been a favorite among younger audiences,...

Instagram hacks: Big Tech silences UK awareness campaign

A public-awareness campaign urging Instagram to take responsibility for rising account...

Zenith Tech Fair showers N140 million on innovators solidifying Nigeria’s tech leadership

Nigeria's vibrant tech landscape thrives on decisive private sector intervention...

NAFDAC’s sachet alcohol ban pits public health against 5 million Nigerian jobs

The clock is ticking towards a decisive moment for Nigeria. By December 2025, the...