Author: Marketing Edge

Sheraton to Revive its Tired Brand with a $100 Million Marketing Campaign

Not long after the announcement of its newest premier-tier Sheraton Grand brand,...

GTBank Steps Up Mobile Banking

Guarantee Trust bank Plc has reiterated its commitment to help Nigerians change their...

Opera Unveils New Brand Identity & Logo

Opera Software is no more. The company today announced a re-brand with a new logo...

Opera Unveils New Brand Identity & Logo

Opera Software is no more. The company today announced a re-brand with a new logo...

World Bank appoints new country director for Nigeria

The World Bank has announced the appointment of a new Country Director for Nigeria...

Smile Joins Samsung to launch first LTE Voice Service on Smartphone’s in Nigeria

Smile Communications Nigeria Limited, the 4G LTE provider in Nigeria, in partnership...

Ericsson launches Wi-Fi calling for multi-device

Ericsson recently announced the addition of a new functionality, Wi-Fi calling for...

Huawei Partners SATA to drive ICT development

Huawei Technologies, a Chinese employee-owned telecoms and networking equipment manufacturer...

How SAP Adoption Can Boost Utilities’ Efficiency Levels

As energy moves from the centuries-old model of centralised generation and unlimited...

 Snickers Swaps out Its Brand Name

The trend toward more personalized packaging continues, with a twist, as Snickers...