Author: Marketing Edge

Another milestone achieved: Firstbank disburses N1bn in one day, through agent credit scheme

Firstmonie Agent Credit Scheme is a FirstBank’s digital lending solution designed...

When legacy meets preparedness – Olusegun Alebiosu as CEO, Firstbank group

What happens when legacy meets preparedness? What results from such a combination?...

WPP Media unveils fully integrated AI-driven media powerhouse

Reflecting growing demand from marketers for fully integrated capabilities, WPP has...

Do young creatives still need to work for ad agencies in the age of social media?

By Ralph Tathagata The landscape of advertising and marketing has shifted significantly...

YouTube sustains position as top company in TV viewership, maintains the top share

Digital streaming continues to reshape the media landscape, and YouTube is leading...

Disruptive brands drives lasting brand value

Disruptive brands  today, are building  lasting brand value by going beyond meeting...

MTN honoured into Brand Africa’s Hall of Fame in recognition of Pan-African impact

MTN Group has announced its induction into the inaugural Brand Africa Hall of Fame,...

Asharami Energy reaffirms commitment to local capacity development, sustainable growth

Asharami Energy, a Sahara Group Upstream Company, has said it would continue to spearhead...

Temilayo Fadola Named Among Cannes Lions’ 30 Under 30 Brand Marketing Class of 2025.

Rising marketing star, Temilayo Fadola, has earned a coveted spot in the prestigious...

How GenAI may reshape the world of work- reports ILO-NASK

The exposure of Artificial Intelligence tools to the world of work is redefining...