Author: Marketing Edge

Why the Smartest Nigerians Are Racing to Buy iPhone 16 — And only from iStore and iConnect

There’s a quiet revolution happening at Nigeria’s Apple Authorized retail destinations...

Kenya and South Africa: Marketing meets the law – Navigating IP risks in brand campaigns

 In today’s highly competitive commercial landscape, marketing campaigns are...

Non-alcoholic Guinness rises 35% in sales, set to take 12% production

By Ralph Tathagata ‎ ‎Recent data from Diageo Ireland show that consumers increased...

Another milestone achieved: Firstbank disburses N1bn in one day, through agent credit scheme

Firstmonie Agent Credit Scheme is a FirstBank’s digital lending solution designed...

When legacy meets preparedness – Olusegun Alebiosu as CEO, Firstbank group

What happens when legacy meets preparedness? What results from such a combination?...

WPP Media unveils fully integrated AI-driven media powerhouse

Reflecting growing demand from marketers for fully integrated capabilities, WPP has...

Do young creatives still need to work for ad agencies in the age of social media?

By Ralph Tathagata The landscape of advertising and marketing has shifted significantly...

YouTube sustains position as top company in TV viewership, maintains the top share

Digital streaming continues to reshape the media landscape, and YouTube is leading...

Disruptive brands drives lasting brand value

Disruptive brands  today, are building  lasting brand value by going beyond meeting...

MTN honoured into Brand Africa’s Hall of Fame in recognition of Pan-African impact

MTN Group has announced its induction into the inaugural Brand Africa Hall of Fame,...