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JCDecaux teamed up with Fred & Farid to spread a message of hope in four US cities

I would like to introduce you to the #WeKeepGoing initiative: Dealing with Covid-19 hasn’t been easy. And it seems as though life will continue to be strange, for quite some time. JCDecaux and the global creative boutique FRED & FARID teamed up to create an initiative to address the emotional weight many Americans were collectively feeling, using Decaux’s […]

CHI LIMITED LAUNCHES HOLLANDIA SLIM EVAPORATED MILK

CHI Limited has launched a new variance of its Hollandia brand, Hollandia Slim Evaporated Milk – a partially skimmed evaporated milk product. The new product offers 50% less fat, higher protein, calcium, magnesium, phosphorus, B-Vitamins and Vitamin D3, which are all essential for good health, strong bones, energy, and a stronger immune system. It comes […]

Unilever sales grow by 4.4% as demand for hygiene products heightens

Unilever announced its results for the third quarter of 2020 – with underlying sales up 4.4% CEO Alan Jope in a statement said: “We have delivered a strong performance this quarter. Volume-led growth shows the resilience of our portfolio and our agility in responding to rapidly changing dynamics across consumer segments, geographies and channels.” The […]

Marketing Edge Magazine: Edition 66

Marketing Edge Magazine: Edition 66 Click Here To Download Also Read: No related posts.

New Molfix Air Dry Diaper Hits the Shelves

HAYAT KIMYA, manufacturer of Nigeria’s number one choice diaper, MOLFIX has introduced its newest product, the MOLFIX Air Dry Baby Diaper which is unarguably its best diaper yet in the Nigerian market.   The Air Dry Baby Diaper is a new and improved addition to the MOLFIX collection, showcasing the brand’s continued efforts to provide MO’ babies with skin-friendly, […]

Marketing Edge Magazine: Edition 65

Marketing Edge Magazine: Edition 65 Click Here To Download Also Read: No related posts.

Marketing Edge Magazine: Edition 64

Marketing Edge Magazine: Edition 64 Click Here To Download Also Read: No related posts.

Cannes Lions announces See It Be It finalists for the 2020 – 2021 programme

Cannes Lions has announced the See It Be It 2020 – 2021 finalists. Fifteen aspiring women, from across the world, have been selected to join the unique talent accelerator programme which will run as a virtual learning and mentoring programme in 2020 and return to the Festival in 2021. See It Be It, in partnership […]

Don’t write your PR plan without professional stakeholder research

Don’t write your PR plan without professional stakeholder research By Queen Nwabueze In generating a strategic public relations plan, determining your audience is easier said than done. If you are a public relations professional, chances are that you had struggled at one point or another trying to think out who exactly your campaign is meant […]

How brands are injecting creativity into digital

Digital channels are often looked upon as a world of metrics and short-term thinking, but there are opportunities for brands to be creative if activity is underpinned by branding basics. It can be tempting to see digital as a highly measurable, metric-driven environment that does not require the flair and emotion of above-the-line advertising. However, […]