Aspira launches Viva Bubbles of Joy Campaign

ASPIRA Nigeria, one of the leading manufacturers of premium household products and the producers of Viva plus detergents, on October 7th, 2022, launched the “Viva bubbles of Joy campaign.

With a mobile truck redesigned to operate as a fully functional laundry facility fitted with 16 washing machines and 16 dryers using the Viva detergent, the brand offers fresh, clean, and free laundry services to the communities across Nigeria, starting with Kano state.

Through this campaign, hundreds of Nigerians can experience the best of laundry services for free, encouraging more people to take care of their clothes, understand the importance of proper fabric care and increase awareness about personal hygiene; a great way to drive brand their message in a fun, yet memorable way.

Speaking at the launch of this unique activation, Lynda Aguocha, Head, of Advertising and Public Relations, Aspira Nigeria said.

“With this innovative concept, we can deliver a unique experience as well as offer our customers an opportunity to interact with us on a personal level while enjoying some fun moments with their friends and families. This is exactly what we want our consumers to feel when they come in contact with Viva products: “Joy!”

The campaign is also a way for Aspira to give back to its customers, appreciating them for using and trusting the Viva Detergent.

It is a commendable move, because with activations like this, brand awareness increase, and customers connect more with products beyond sales. The brand can connect directly with its customers, experience first-hand customer reactions when they use their products and gather insights on how to serve them better. Also, when brands give back to their customers, they (the customers) feel that they are part of something bigger than just “a company trying to make profit”, and this sense of belonging to a bigger cause encourages even more purchases.

With the VIVA BUBBLES OF JOY CAMPAIGN, Aspira Nigeria reinforced its commitment to providing Nigerians with products that are highly effective, safe, and easy to use, making it possible for Nigerians to find Joy in doing simple things.