Arden & Newton bags Gold award, more at Transform MEA Awards 2021


Branding agency and marketing communications consultancy, Arden & Newton has been awarded the Gold award for ‘Best corporate rebrand following a merger or acquisition’, ‘Best Strategic or Creative Development of a New Brand” and two bronze awards in the ‘Best Naming Strategy’ by Transform Awards MEA 2021.

Creative Director, Arden & Newton, Perez Tigidam announced: “Yes, Nigeria. We are bringing home the Gold. Tonight in Dubai, we made the whole of Africa proud. A small agency among global heavyweights won across three categories following our excellent work in brand strategy in the past year.”

He added: “In the last ten years, we’ve been collaborating with companies, causes and countries to build excellent products and services. Tonight’s win is not just a win for Arden & Newton, Ardova or Pitstop. It’s a symbolic win for Nigeria.”

Held in Dubai, the recently concluded awards witnessed the emergence of Arden & Newton as the only African brand agency to win at the Transform Middle East and Africa Awards 2021. Each entry for the 2021 edition was examined by a panel which includes TikTok, BMW Group, and Toyota UAE.

The foremost PR Agency was awarded “Best Corporate Rebrand,” following a merger/acquisition category alongside Ardova Plc, an indigenous energy group operating in the downstream Oil and Gas industry in Nigeria; “Best strategic or creative development of a new brand” with Pitstop Lagos, Nigeria’s first cycling and wellness-themed restaurant; and Ardova, which won bronze category for the “Best Naming Strategy” alongside Ardova PLC.

Based out of Lagos, Nigeria, Arden & Newton is an Africa focused, strategy-​driven branding agency and marketing communications consultancy betting big on the future of African brands and markets, with the aim to help African organizations seamlessly design and execute brand-driven growth strategies and open up new horizons for their ambition.

With headquarters in London, the Transform Awards MEA have been celebrating the transformative power of branding and rebranding in the Middle East and Africa for the past eight years. From big global agencies to small local work, the awards recognize excellence and reward innovation in branding. The awards honor and reward the most innovative, creative and successful brand work across the world. Covering seven regions, each of the prestigious award programmes focuses on specific aspects of the branding process and provides a platform from which to benchmark and showcase excellence.



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