
APCON is poised to herald dynamic change in industry – Dr. Fadolapo
By Oghale Mafuru
The Advertising Practitioners Council of Nigeria (APCON) is poised to herald a paradigm shift in the advertising industry as it is committed to pursuing the constitution and implementation of its new reform.
The registrar of the regulatory agency, Dr. Lekan Fadolapo, who reaffirmed his resolve in an interview with MARKETING EDGE on TV, assured that his administration is determined to see a vibrantly articulated industry where laws and ethical standards are faithfully and dutifully complied with.
Dr. Fadolapo averred that to address the challenges bedeviling the industry, the agency had to review it’s laws and code of ethics to be at par with international best practices.
According to him, “ The law of advertising has dwelt more on the practice of advertising leaving the area of business of advertising and how to run it. These areas include the terms and engagements, credit policy, industry debts, disengagement protocols”.
He added: “Basically some of these things revolve around the implementation of reform, the issue of promoting ethical practices, ensuring that the agency leg of the tripod is also strengthened to be able to provide support for the industry.”
Speaking further, the regulatory umpire noted that upon assumption of office, as part of efforts to fill the vacuum and set things straight, he had to engage with key stakeholders in the industry, particularly the heads of the various sectorial groups.
Shedding more light on the rationale behind the agency’s proposed change of name, the regulatory agency’s helmsman said the change of name proposition is part of the efforts to ensure that the agency reflects it’s true identity.
Continuing, he explained: “APCON is not an institute, it is a regulatory agency. To reflect our true identity and to give us the enablement to carryout our core mandate, we proposed to the National Assembly that the name should be changed from Advertising Practitioners Council of Nigeria to Advertising Regulatory Council of Nigeria.”
On the much expected constitution of the advertising governing council, Dr. Fadolapo revealed that efforts are in top gear to ensure speedy realisation, but stressed that the agency will continue to hold strong its tenets and aspirations for the industry as it awaits action from the presidency.
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