Air Power dominates airport advertising as Buhari commissions New Terminal in Lagos
Poised to push brands into the consciousness of high profile consumers through spectacular billboards, wall and pillar wraps, airport bus transport among resplendent indoor hoardings, Air Power Limited, Nigeria’s leading indoor airport advertising platform, has unveiled a perfect ambience for brand promotion in the new terminal at the Murtala Muhammed International Airport in Lagos.
The state-of-the-art terminal built on a land mass of approximately 56,000 square metres, and expected to handle 20 million passengers a year, was recently commissioned by President Muhammadu Buhari during a well-attended ceremony in Lagos.
Speaking on the unique market positioning of the new terminal which is under the advertising concession of Air Power, Felix Ehikhuemen, the company’s Managing Director, said his agency has deployed modern technology in indoor advertising at all strategic points of the facility to give brands premium value and to enhance travelers’ experience.
The agency boss, while underscoring the impact of airport indoor ad messages and images, noted that, Air Power Limited as an innovator of contemporary display concepts will be reeling 10s of millions of advertising impressions yearly at the new terminal.
“As you can see, after touch down through the immigration check-in and the outdoor of the new terminal, there is a huge display of Air Power’s impressive and imposing indoor hoardings.
“The up-to-the-minute state of the terminal has made it attractive to brand managers coupled with the cosy ambience which encourages passengers of any class to sit down and relax. While looking at the ambience, passengers would also want to look at the beautiful advert,” he said.
Mr. Ehikhuemen continued: “Our digital and static structures are world-class and I can assure you that the high traffic of passengers at this new terminal will enhance high mileage for brands. I can also tell you that we have invested heavily in our indoor advertising infrastructure.
“Our modern digital infrastructure can support modern outdoor anywhere in the world. Air Power is here to make sure that indoor advertising medium is well explored and utilized in Nigeria. We expect brand managers and advertisers in the telecom, beverage, banking, oil & gas and lifestyle industry to take advantage of this medium.”
The terminal, which has about 60 sets of check-in counters and six boarding bridges, also comprises of a four-storey Main Terminal Building, three-storey Finger Building, two-storey Cargo Terminal Building, 82,925sqm apron, and external and ancillary works.
Other facilities in the terminal include five baggage collection carousels, 16 immigration desks at arrival, 28 immigration desks at departure, eight security screening points, two food courts, four premium lounges, 22 guest rooms and spa, 16 airline ticketing offices, visa on arrival and port health facility, as well as praying area, more than 3,000 square metres of duty free space, approximately 5,000 square metres of lettable utility space, amongst others.
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