AAAN moves to put in place professional indemnity insurance for members
By Zion Rufus
President of the Association of Advertising Agencies of Nigeria, Steve Babaeko has disclosed the Association is making plans to provide professional indemnity insurance for its members.
Babaeko, who made this disclosure in an interview with MARKETING EDGE, also revealed that the umbrella body has put together a ‘robust’ induction program for its newly admitted members.
He said: “Apart from the one-on-one conversation that I have had with prospective members, the reach out program of our association is getting better. Our improved programs also make it more attractive to be a member of AAAN. For the new members we have a robust induction program and we also get them to be covered by the professional indemnity insurance we are about to put in place.”
Addressing the issue of quacks in the industry, the AAAN President said that as for his association, measures are being put in place to prevent the influx of quacks into the ad industry.
“Not everyone that applies gets to be a member,” Babaeko shared. “Considering that there are benchmark criteria that are set by the membership committee, those must be met before an agency is deemed qualified to join. Just pure quality control to ensure that we get agencies that are best in class.”
It should be recalled that the issue of quacks in Nigeria’s marketing communications ecosystem is a longstanding conversation that has occasioned several disciplinary actions in a bid to curb their practice. On its part, to crackdown on charlatans and individuals parading themselves as professionals, the Advertising Practitioners Council of Nigeria, (APCON) announced its plans to introduce in April 2022, a new vetting regime which will permit only licensed advertising organizations to apply to the Advertising Standards Panel (ASP) for vetting.
In his final submission, the President revealed: “AAAN will continue to reach out to practitioners on the fringes of our association to join us before they get into conflict with APCON laws.”
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