Publicis Groupe wins $800 million L’Oreal China media account
After one of the biggest and most competitive pitches in China in recent times, Publicis Groupe has won L’Oreal’s media planning and buying in China. The Publicis’ win took away the account from the incumbent, Group M’s Mindshare.
Both Mindshare and Omnicom Media Group’s PHD were also involved in the pitch, which lasted about six months. In the final stage, the competition was between Publicis Groupe and Mindshare. According to media reports, annual billings are at least US$800 million.
The new contract has a duration of three years covering channel planning, activation, buying across every media channel which includes performance marketing. Publicis will set up a bespoke unit called OneL’Oreal.
The latest information is cheering news for the global creative group following recent rumour of its possible sale to a private equity investor.
L’Oréal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the world’s largest cosmetics company and has developed activities in the field concentrating on hair colour, skin care, sun protection, make-up, perfume, and hair care.
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