Nigerians dominate YouTube Black Voices inaugural class
Ten Nigerians have been announced among 23 YouTubers from Kenya, South Africa and Nigeria shortlisted for YouTubeBlackVoices Fund 2021.
YouTube on Tuesday, January 12 released its inaugural class of African content creators set to receive a grant for the development of their channels from the global #YouTubeBlackVoices Fund.
“African creators on YouTube are reshaping the power of our platform by providing a unique perspective on all manner of topics from fashion and comedy to politics, learning and wellness. Through their content, these creators continue to raise the bar for how others engage with their audiences and build community on our platform,” said MD, Emerging Markets, YouTube EMEA, Alex Okosi.
He added: “We’re excited to spotlight Black creative from the African continent and amplify their voices as they create original content on our platform.”
Adding to the grant earmarked for content development, the 23 chosen African creators were also given the opportunity to take part in an intensive three-week incubator programme followed by bespoke training, workshops and networking programmes.
In the same vein, the social media king, YouTube had also announced a Nigerian artist popularly known as Fireboy DML and other two African musicians as part of 23 artists to join the #YouTubeBlack Voices Class of 2021.
The artists were said to join others selected from Brazil, Australia and the United States.
According to YouTube, the Artist Class of 2021 will receive dedicated partner support from YouTube, seed funding invested into the development of their channels, and participate in training and networking programs which will focused on production, fan engagement, and wellbeing.
It could be recalled that YouTube on October 2020 called for African creators to apply for #YouTubeBlackVoices funding as part of YouTube’s global, multi-year commitment in view of nurturing Black creators and artists on its platform.
YouTube in order to fulfill its commitment invested directly in more than 500 creators and artists from across the globe.
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