Noah’s Ark Wins Big At LAIF Award
If there was still any doubt about Noah’s Ark status as an advertising powerhouse in Nigeria and West Africa it vanished Saturday at the Lagos Advertising and Ideas Festival where it emerged from a field of advertising heavy weights to win the Grand Prix, which is the ultimate prize reserved for the agency adjudged to be the most creative in the period under review.
The Lanre Adisa led agency won a total of 10 awards including the Grand Prix, 5 Gold, 2 Silver and 2 Bronze plaques to emerge the number one agency for 2015 upstaging the old generation agencies including Insight, DDB among others.
The 5 Gold award won includes; Best Use of Photo Manipulation for its CSR campaign- Boko Halal (Naomi Zakariyah), another Gold was won in the Ad that never ran category (Press) for Gala tagged Gala Queen, the agency also won two gold in the Food and Consumables category one for Three Crowns Milk, (Outdoor) and the other for Gala (Obama) Press while the last Gold was for Indomie in the best use of copy (Print) for the Ramadan campaign.
The Minime Chin Chin (POV Bus Stop) won the agency Silver in the Food & Consumables category while the other Silver was won in the Best Use of Photo Manipulation for Gala (Soyinka). The two Bronze plaques were won in Public, Political & Social category (Press) for Boko Halal (Grinding Stone) and Food and Consumables category for the Indomie (Ramadan).
Noah’s Ark’s triumph at LAIF was just the latest in a streak of big wins for the seven year old agency. In 2013, it emerged the first Nigerian agency to be recognized by Cannes Lions, largely revered as the Oscars of the global creative communication industry. the agency was awarded two Press Lions national Diploma in Craft/Illustration category for its works “Sassy Woman” and “Angry Man”. Both were done for Indomie Noodles 210grammes entered for the 60th edition of Cannes held in France.
Noah’s Ark was also one of the three agencies from Nigeria that were recognized at the 2015 Cristal Award Festival in Morocco. The Lanre Adisa led agency won a total of 10 awards including a Grand Prix, 5 Gold, 2 Silver and 2 Bronze plaques to emerge the number one agency for 2015 upstaging the old generation agencies including Insight, DDB among others.
While congratulating his team for the achievement, Adisa challenged them not to relent until the agency achieve its ultimate dream which is to win Nigeria’s first cannes Award.
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