Meet MARKETING EDGE Summit & Awards panelist – Tolulope Medebem
Tolulope, one of Nigeria’s foremost Experiential Marketing professionals, has the honour of being one of the pioneer females in this field, having honed her skills and expertise since inception of this new marketing concept.
With almost two decades of experience spanning Experiential Marketing, Event Management, and Brand Management & Marketing, she has been instrumental in achieving many successful campaigns on behalf of big ticket clients.
Tolulope currently owns and runs Aster Integrated Marketing Limited (AIML), a marketing communications and experiential marketing agency where, as Lead, she is responsible for ensuring the development of bespoke experiential marketing solutions for a combination of private and public sector clients. Asters’ clientele includes British Council, Nokia (HMD Global), Sunking (Greenlight Projects), FlyFix (Erel Worldwide) and so many more.
Tolulope, until recently, co-owned Eventplus Integrated Marketing Limited and her career experience spans several top notch Experiential/ Through the Line Agencies such as Brand Footprint Communication, FKG2 (Troyka Group) and Miss Commonwealth Organisation. On client’s side, she also served as Consumer Development and Marketing Manager, Dansa Foods Limited, a subsidiary of Dangote Group.
Through the course of her career, she has worked on various accounts, including MTN, Nigerian Breweries Plc, Multichoice, M-Net & Supersports, Miss Commonwealth (Nigeria & International), V-Mobile and Zain (now Airtel), Proctor & Gamble (P&G), British American Tobacco (BAT), First Inland Bank, Intercontinental Bank, Dansa Foods, and many other brands.
Early on in her career, she had a stint in broadcasting working with AIT, M- Net New Directions and UNFPA, Klink Studios and so many more.
Tolulope obtained her first degree in Dramatic Arts from the Obafemi Awolowo University, Ile- Ife, Nigeria. She is a fellow of the Chartered Institute of Management consultants, Certified with the Charted Institute of Marketing (UK), Advertising Practitioners Council of Nigeria (APCON), Nigerian Institute of Management (NIMN) as well as other sectoral / industry associations. She has also attended many development programmes in diverse areas.
She is a 2014 cohort graduate of China European International Business School (CEIBS) / WELA Programme. She was one of 500 women selected to pioneer the EDC/Cherie Blair Foundation Road to Women’s Business Growth programme in 2016.
In 2018, she became a facilitator for LSETF after undergoing trainings with LBS / Lagos State. She’s also a Unido/HP certified trainer, currently volunteering with Lagos State as a facilitator for the RSW (ReadySetWork) programme.
She was WIMCA’s Female Experiential Marketing Professional of the year 2018 and in 2020, one of Top 50 women in Marketing and Communications.
Social/Volunteer Initiatives – creator and presenter of BantzwithTee, a social initiative on Mental Wellbeing. BantzwithTee is a mental wellness podcast where everything relating to mental well-being is discussed. Nurture to Nature – Founder and Mentor. Nurture to Nature is a Youth Enablement Movement.
Tolulope is a member of EXMAN (Experiential Marketers Association of Nigeria) where she served until recently as the first female Vice President.
Tolulope, who enjoys traveling, reading, and listening to music, is happily married with 3 beautiful ladies.
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